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The Center for Regional Studies is an economic development collaborative between the University of Nevada, Reno, College of Business Administration, and the Nevada Small Business Development Center.
 
The Center serves the State of Nevada with data and market analyses designed to help a business select a location for operations, understand current market trends, and predict where the local economy is headed.  Much of our data can be accessed free of charge in the "Map and Data Downloads" section, which is constantly being updated with new information.  The "Data Menu and Price List" outlines the pricing and availability of some of our custom data and reports that we produce.
 
            
 
 

Here are some of the services and products that we offer:

Our comprehensive housing datasets include information on all new residential developments, tracking them from the pre-tentative map phase all the way through build-out.  We track the number of units planned for each subdivision, the number of units that have received final approval to build, the number of units that have closed escrow, how many units are built and in "standing inventory," and the location and type of devleopment. 
 
In select Northern Nevada markets, current absorption and occupancy rates are applied to each subdivision to arrive at population and unit projections for the next ten years.  This data is available in a wall-sized aerial map with an embedded index of data or, for Washoe County, we offer a bound report that examines all aspects of the housing market for each of nine subregions in the Reno-Sparks area. 
The Center for Regional Studies also calculates monthly home sales and foreclosure statistics for nine subregions in Washoe County using data obtained from the county assessor's office.  This data is more current and comprehensive than you will find anywhere else.
 
  • Demographic analyses for any size or shape market area using data modeled in-house using current Assessor's data and 2000 Census data as a baseline. Our demographic analyses allow you to find the population, ages, races, income levels, and household estimates for any area. Additionally, if you are looking for a specific market segment (Hispanics over the age of 50 with a median household income greater than $75,000, for instance) we have the ability to pinpoint the parts of town with the highest concentrations of people in your target market.

 

  • Retail sales by SIC code for any size/shape market area in Washoe County are available showing calendar year totals, averages, and trends. This type of analysis can show which part of town may be saturated or underserved by a particular type of business. Because we track retail sales by location, the level of detail obtainable through our analyses is unmatched by any other agency.

 

  • Employment and number of firms for 10 major industries for any market area in Washoe County (county-level data available for the other counties). Tracking the "daytime market" can be useful for any business engaged in business-to-business transactions; this type of analysis will show where the highest concentrations of people are during the workday as well as the types of businesses that are located in certain areas.

 

  • Traffic counts for any stretch of road from the Nevada Department of Transportation displayed on a map with a 5-year trend for growth comparisons. If your business depends on high traffic volume for maximum exposure, traffic analyses can be quite valuable in selecting a location.

 

  • Proposed commercial activity for the Reno-Sparks area including a map of all proposed locations, the anticipated size of the project, and type of business is available to serve as a guide to where the newest businesses are locating in town.

 

  • Property information based on Washoe County Assessor's data and land use maps is available for all areas of Washoe County.

 

  • Geocoding/address matching shows where competitors are in relation to other businesses. We can show on a map where all veterinarians are, for instance, or find how many grocery stores are located within a 3 mile radius of a certain location.

 

  • Quarterly economic indicators for Washoe and Clark Counties are available with a narrated analysis of major economic factors such as employment, taxable sales, tourism, construction starts, and gaming revenues.

Most of our work is on a custom basis, meaning each job is designed to fit the client's needs. We do, however, offer a comprehensive Business Activity Report for Washoe County that includes much of the data mentioned above for 9 subregions of the Reno-Sparks area. The report is available for $250 (book or CD, $300 for both), which is substantially less than what each component would cost individually. Please call for more details on this report.

For more information about our services, please contact Brian Bonnenfant at bonnen@unr.edu (775-784-1771) or Brian Kaiser at bkaiser@unr.nevada.edu (916-209-8578) or Clay Statham at cstatham@gmail.com (775-327-2336).