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Reports

Douglas County Commercial Sector

Leakage Study Results

"Where shopping flourishes, so do the communities that foster it. Where it fades, so do the economic prospects of communities that lose it."
National Council for Economic Development

During the fall of 1998, the Bureau of Business and Economic Research, Nevada Small Business Development Center and the University Center for Economic Development conducted an analysis of the Douglas County commercial sector. A consumer survey was financially supported by Douglas County, Nevada Small Business Development Center, and the University Center for Economic Development. The report is divided into four section. The first section provides and overview of national, state and county trends in the commercial sector. The second section of the report completes a market area analysis of commercial sector activity in Douglas County. The third section completes an analysis of commercial sector purchasing patterns by Douglas County residents and identifies commercial sector sales leakages by resident type. The final section develops and suggests strategies for Douglas County to reduce or capture commercial sector sales leakages.